Experience

Our experience with clients across a range of sectors is shown below along with some recent case studies

EDUCATION

University of Technology Sydney, University of Sydney, Catholic Education Diocese of Parramatta, Universities Australia, Masada College, Sydney Story Factory

 

UTs

A number of studies for University of Technology, Sydney including:

  • Course concept testing for the faculties of Science, Law and Business to shape new course development, understand the drivers and barriers to future enrolments and to identify areas of further development in course content, structure and marketing.

  • A review of student and staff communication materials and channels

  • Large scale qualitative and quantitative market segmentation studies amongst current and prospective UTS undergraduate and postgraduate students to explore factors which influence the decision to study particular courses and how UTS could best utilise these in its future communication strategies.

HEALTH

Infant Nutrition Council, Capitol Health, Pharmaceutical Society of Australia, Australian Physiotherapy Council, Health Practice Creations Group, Cancer Drugs Alliance, Medibank Private, Royal Women’s Hospital

 

Campaign research for regulatory reform around child nutrition and mothers’ feeding choices

A series of nine Zoom focus groups and national online surveys of n=1,000 mothers in Australia and New Zealand around the information sources used to make dietary decisions around child nutrition to inform a campaign to bring about regulatory reform.

SOCIAL & NOT-FOR-PROFIT

Amnesty International Australia, St Vincent de Paul Society, CARE Australia, UNICEF, Refugee Council of Australia, National Centre of Indigenous Excellence, Reconciliation Australia, National Native Title Tribunal, The Big Issue

 
amnesty colour.jpg

Human Rights Barometer

An online survey of n=1,600 Australians to understand their knowledge and perceptions of Human Rights, their support for a Human Rights Act and their views on issues to do with refugee settlement, multiculturalism, racism and Indigenous opportunity. The survey will be used to track this sentiment over time to inform Amnesty International Australia’s ongoing campaigns and advocacy activities. Click here to see the results.

Film audience testing

We conduct research for the Australian and New Zealand film industries, having worked on over 50 films and talking to over 6,000 filmgoers.

 

The research involves quantitative and qualitative methods to understand the market appeal of films, as well as assisting filmmakers with their final edits to optimise engagement and enjoyment of the film before release.

Using a secure online platform the test audience fill in a survey on their mobile phones after the screening to provide filmmakers with immediate reactions so they can quickly meet editing and release deadlines. Click here for more details.

Corporate & CONSUMER

Commonwealth Bank, Sunrice, legrand, Financial Services Council, Intel, St. George Bank, Vodafone, Woolworths, Foxtel, Australia Post, Indigenous Land Corporation

FINANCIAL SECURITY AND EMPOWERMENT FOR AUSTRALIAN WOMEN

A comprehensive qualitative (online discussion groups and face-to-face in-depth interviews) and quantitative study (a national online survey of n= 3,706 males and females) to guide thought leadership activities for CBA and assist the financial advice business in better engaging with Australian women. The analysis involved an attitudes-based segmentation which allowed the bank to shift the conversation away from generalisations about 51% of the population to a more nuanced narrative that recognises the diversity of experiences and levels of financial empowerment felt by Australian women.

Agribusiness              

Australian Wool Innovation, Australian Pork Limited, Ruralco, Fisheries Research and Development Corporation, Australian Egg Corporation Limited, Red Meat Advisory Council

AWI.jpg

Woolgrower attitudes

Tracking of woolgrower perceptions of AWIs research and development and marketing activities, as well as the effectiveness of AWI’s communications. The research has involved focus groups with woolgrowers across Australia to understand the issues facing them and their attitudes towards and engagement with AWI, along with nationwide telephone and online surveys of n=1,200 woolgrowers to quantify current farm practices and attitudes. The study has been conducted four times since 2008.

RESOURCES & INFRASTRUCTURE

BHP Billiton, Santos, AGL, Interlink Roads, Lend Lease, Veolia Transport, Transport for NSW, Environmental Protection Authority

Corporate reputation stakeholder research

A series of 12 in-depth interviews with a variety of stakeholders across three of BHP’s Australian mining assets as part of a larger corporate reputation tracking study. The stakeholders ranged from local government and chambers of commerce; industry and community groups; and First Nations organisations.