One of the barriers filmmakers often see when it comes to testing their film or content in front of an audience is the perceived time, resources and costs required.
This used to be the case years ago when recruiting a test audience required a great deal of effort and the processing of audience feedback took time.
Now with readily accessible and reliable databases of filmgoers and data gathering systems that produce immediate and accurate results, film audience testing has never been more efficient or cost effective.
Pragmatic Research has tested over 25 films and spoken with around 4,000 filmgoers to gain their feedback. Our audience recruitment and data gathering systems mean we can:
Recruit an in-cinema audience of up to 300 people within a few days (or the online equivalent for streamed content).
Gather quantitative and qualitative insights on the day/night of the test screening to provide immediate feedback to directors, producers and distributors
Provide all of the above plus a detailed written report for one third of the costs it used to be. The whole process can be done in less than a week.
If you want to better understand the audience for your film or need actionable input into the editing process, Pragmatic Research is here to help.
Contact Pete Wilson
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