The importance of film audience testing
We conduct audience research for the Australian and New Zealand film industries, having worked on over 50 films and talking to over 6,000 filmgoers. Click here to read our recent blog on why film audience testing has never been more vital and easy to conduct.
We use quantitative and qualitative methods to understand the market appeal of films, as well as assisting filmmakers with their final edits to optimise engagement and enjoyment of the film before release. Click here for more details on the process we go through to collect insights from a film test audience.
"Pragmatic Research worked with us on The Dry. The feedback from the test audience was really important in refining the final cut. Pragmatic were great to work with, selecting the right audience and delivering vital insights in quick time."
Rob Connolly, Director of The Dry
Some recent Australian films tested by Pragmatic Research include:
